Unite Introduces Doggy ‘Poo

November 29, 2016



Smell good, do good. That’s the premise behind Doggy ‘Poo, the ultra-gentle new dog shampoo launched in October 2016 from professional hair care leader UNITE. An unprecedented 90 percent of proceeds from sales of Doggy ‘Poo will benefit two powerful animal advocacy organizations: Shelter to Soldier™ and San Diego Humane Society.

Doggy ‘Poo is the brainchild of UNITE founder and CEO Andrew Dale, a recognized expert in developing premium “people” formulas as well as a longtime animal welfare supporter, who, together with his wife Brenda, are the proud parents of three rescue pit bulls.  After trying countless products on his dogs, Dale set out to create a gentle, effective formula with a dual purpose:  to leave beloved pups clean, comfortable and smelling sweet while also helping others find homes.

Developing the right formula was the first step. Doggy ‘Poo boasts oatmeal to moisturize and soothe itchy skin and help relieve symptoms of allergies, dry skin, hot spots, and flea and tick problems. Argan oil promotes a healthy, shiny coat, and just as it does in human shampoos, nourishes, hydrates, and moisturizes without causing any buildup, irritation, or greasiness.

Next, the UNITE team worked to build key alliances that would allow Doggy ‘Poo to make the biggest impact. “Charity starts at home and we are proud to partner with the San Diego Humane Society,” said Dale.  “In addition, Shelter to Soldier™’s mission really moved us. They pair combat veterans with trained psychiatric service dogs to help them overcome PTSD and other obstacles presented after serving in combat zones. UNITE is also sponsoring a dog and following his journey from the shelter, through training, to his eventual partnership with a deserving veteran. The entire UNITE family is excited about this process.”

“Thanks to the very generous support of UNITE and their new product, Doggy ‘Poo, our program is not only going to be able to continue our mission, but also assist many more veterans in need as well as help more homeless dogs,” said Shelter to Soldier™ founder Graham Bloem. “We are lucky to be in the company of such a caring organization and we look forward to working together to ‘save lives, two at a time.’”

Doggy ‘Poo retails for $16.50 and is available at www.unitehair.com. Doggy ‘Poo. Human tested, doggy approved.


For more than a decade as a leader in the professional hair care industry, UNITE has been committed to “making life easier for the salon owner and stylist.” A California based company with global reach, it places a premium on developing strong relationships with its salon partners and offering 360-degree support and turn key programs that go deeper than other brands. UNITE is also one of the rare hair care companies still owned by a hairdresser. Founder Andrew Dale’s career took him from the sophisticated streets of London to the sandy coast of the Pacific where, ultimately, he followed his passion to teach. As a result, UNITE offers not just top tier product but the education and business tools to help a salon thrive.

UNITE boasts a refined line of around 40 exceptionally formulated products for all hair types, with many signature skus coveted by stylists, influencers and celebrities. Products are sold in over 2000 salons around the world and are guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet or unauthorized source. UNITE’s academy and the flagship UNITE salon, where all of the net proceeds go to charity, are located in San Diego, California.  For more information visit www.unitehair.com.


Shelter to Soldier™ is a CA 501(c)(3) nonprofit organization that adopts dogs from local shelters and trains them to become psychiatric service dogs for post-9/11 combat veterans suffering from Posttraumatic Stress (PTS), Traumatic Brain Injury (TBI) and/or other psychological injuries associated with combat service experiences. Each sponsored service dog serves the critical role of psychological support to his/her veteran handler. To learn more about veteran-support services provided by STS, call (855) 287-8659 for a confidential interview regarding eligibility. Shelter to Soldier™ Founder, Graham Bloem, is the proud recipient of the 10News Leadership Award and the 2016 Waggy Award. Additionally, Shelter to Soldier™ is a gold participant of GuideStar and accredited by the Patriot’s Initiative. www.sheltertosoldier.org.


Serving San Diego County since 1880, San Diego Humane Society’s scope of social responsibility goes beyond adopting animals. San Diego Humane Society offers San Diegans a wide range of programs and services that strengthen the human-animal bond, prevent cruelty/neglect, provide medical care, educate the community on the humane treatment of animals and provide safety net services for all pet families needing assistance with keeping their pets.

As one of San Diego’s oldest nonprofit organizations, San Diego Humane Society has campuses located in Escondido, Oceanside, and San Diego as well as adoption centers inside Petco stores throughout San Diego County. San Diego Humane Society is supported solely through contributions, grants, bequests, investments, proceeds from the Muttique retail store and small fees for services. For more information or to view our current animals available for adoption, please visit www.sdhumane.org.

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