What is Corporate Giving?
December 20, 2016
In the business world, the idea of corporate social responsibility is proving to be a growing trend. There are many reasons for this; not only does corporate giving reflect the values of the organization in question, but it has also been shown to increase employee morale and even job satisfaction! When employees feel that they are standing behind a brand that shares their values and positively impacts their community, they are more motivated workers and tend to feel more personally invested in the organization. The term, organizational culture comes to mind. This concept focuses on the idea that regardless of how great an organizations business strategy is, without a coinciding culture in place, that strategy simply cannot succeed. Even the best strategy will fail if the culture surrounding it is not in line with the values it expresses; even on a corporate level, it is vital to keep your actions in line with your mission in order to gain and keep the support of your employees and customers.
Shelter to Soldier™ has been blessed with many generous corporate sponsors in the years since we started our organization. First, our Founding Partner, Specialty Dog Training, which has used large portions of its profits to start and support Shelter to Soldier™ while we were building awareness in the community. Specialty Dog Training’s trainers volunteer time to work with our pups and they are a huge part of how we got started; without Specialty Dog Training, Shelter to Soldier™ would simply not be able to give back to the community the way we have. Goodsell & Company is our other founding partner. One of the principles at Goodsell, Krys Holc, is a Co-Founder and Treasurer of STS. Krys and her accounting firm donate time, expertise, the use of their office and they make direct contributions to the charity. Having a pro-bono accounting firm support STS is an amazing blessing.
“Building a brand isn’t just about making money or personal achievement, it is also about utilizing that brand to give back and do good in the world…paying it forward.” -Graham Bloem, Specialty Dog Training CEO and Training Director as well as Founder of Shelter to Soldier™.
Along with our Founding Partner, we also have many Red Star Sponsors we want to point out and thank for their unwavering generosity and support of the Shelter to Soldier™ mission. These are businesses in our community that take their dedication to social responsibility very seriously and have become corporate sponsors of our program. These Red Star Sponsors include: Schubach Aviation, Ranch & Coast Magazine, Griffin Funding, Integriv, Berkshire Hathaway Home Services, Plato Pet Treats, West Palms Event Management, Nine10 Photobooth, Paw Paradise, Northrop Grumman, Fine Magazine, Pay It Forward Processing, Canine Caviar, Petco Foundation, The Thursday Club Juniors and Unite Professional Salon System.
This holiday season, our wish is that more organizations around the world will cultivate an environment of social responsibility and utilize their influence through corporate giving to give back to their communities in authentic, genuine ways.